Leading factors when choosing non-alcoholic beverages in Singapore 2019
Rakuten Insight, around 27 percent of Singapore respondents said that affordability was the most important factor when purchasing a non-alcoholic beverage. Health benefits ranked fourth, with 16 percent of respondents stating it was an important factor. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
According to a survey conducted by