Distribution of visits to leading mono-brand fashion websites Italy 2019, by device
From a research conducted in July 2019 on the most preferred mono-brand fashion websites in Italy, it was found that bonprix.it and nike.com registered the most visits during the time frame considered. Concerning the devices utilized, it emerged that Italian consumers preferred mobile devices for accessing such websites. Indeed, 92.85 percent of bonprix.com visitors used their smartphones or tablets, while only 7.5 percent accessed the website via desktop devices.