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In 2018, Unilever Brasil Ltda. was by far the company with the highest brand penetration in the shampoo segment in Brazil. Nearly 64 percent of households in the country purchased shampoo of brands such as Seda, Dove, and TRESemmé, marketed by this company. Colgate-Palmolive ranked second, with a share of 35.7 percent.
Shampoo companies with the highest brand penetration rate in Brazil in 2018
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Associação Brasileira de Supermercados. (October 30, 2019). Shampoo companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Shampoo companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Shampoo companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Shampoo Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Shampoo companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/ (last visited May 23, 2024)
Shampoo companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066884/shampoo-companies-penetration-rate-brazil/