Milward Brown BrandZ Global Top 100's Chinese brand number 2012-2023

* Brand value is determined by the financial value of the brand's owner and brand contribution. Only brands owned by a company listed on a stock exchange, or by a private company with its financials accessible publicly are considered in the ranking. There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.