Veuillez noter que la page demandée n’est pas disponible dans la langue par défaut sélectionnée. Vous utilisez notre plateforme dans une autre langue maintenant.
According to a survey from 2021, more than 40 percent of surveyed companies in Russia allocated 50 to 75 percent of their total marketing budget on interactive advertising in 2020. Approximately one quarter of brand representatives reported that their companies spent up to 30 percent of total marketing finances on interactive advertising.
What was the approximate share of interactive advertising in your brand's total marketing budget in 2020?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Interactive ad spending growth in Russia 2021, by industry
- Premium Statistic Interactive ad spending growth in Russia 2021, by company type
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
- Premium Statistic Interactive ad tool use for branding and performance in Russia 2020
- Premium Statistic Ad technologies experimented with in Russia 2020
- Premium Statistic Digital video ad budget allocation methods used by Russian brands 2019, by type
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
About the region
8
- Premium Statistic Forecast ad budget change in Russia 2020, by type
- Premium Statistic Offline advertising use in Russia in 2020, by channel and sector
- Premium Statistic Sponsored content share on YouTube in Russian 2018-2020
- Premium Statistic Spending on digital video advertising in Russia 2021-2022, by type
- Premium Statistic Advertising spending growth in Russia 2023, by channel
- Premium Statistic Advertising market share in Russia 2023, by industry
- Premium Statistic FMCG ad share in social media in Russia and CIS 2020, by format
- Premium Statistic Sponsored videos on YouTube in Russian 2020, by topic
Selected statistics
1
Other regions
10
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Western Europe 2000-2024
- Premium Statistic Distribution of advertising spending in Ireland 2023, by medium
- Premium Statistic Digital ad spend in France 2022, by format
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Ad spending distribution in China 2021, by medium
- Basic Statistic Distribution of ad spend in Brazil 2021, by medium
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Ad spend in the Netherlands 2020, by medium
- Premium Statistic Distribution of ad spend in India 2016-2017, by medium
Related statistics
9
- Premium Statistic Advertising expenditure in Ukraine 2011-2022
- Premium Statistic Digital advertising budget share in Ukraine 2017-2020, by industry
- Premium Statistic Advertising market share in Ukraine 2022, by medium
- Premium Statistic Digital advertising budget share in Ukraine 2022, by format
- Premium Statistic Digital advertising expenditure in Russia 2022, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2022
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2022
- Premium Statistic Advertising spending growth in Russia 2022, by industry
- Premium Statistic Programmatic ad spend in Russia 2017-2026
Further Content: You might find this interesting as well
Statistics
IAB Russia. (April 6, 2022). What was the approximate share of interactive advertising in your brand's total marketing budget in 2020? [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia. "What was the approximate share of interactive advertising in your brand's total marketing budget in 2020?." Chart. April 6, 2022. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia. (2022). What was the approximate share of interactive advertising in your brand's total marketing budget in 2020?. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia. "What Was The Approximate Share of Interactive Advertising in Your Brand's Total Marketing Budget in 2020?." Statista, Statista Inc., 6 Apr 2022, https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia, What was the approximate share of interactive advertising in your brand's total marketing budget in 2020? Statista, https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/ (last visited May 16, 2024)
What was the approximate share of interactive advertising in your brand's total marketing budget in 2020? [Graph], IAB Russia, April 6, 2022. [Online]. Available: https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/