Netflix: consumers who would cancel if popular content was removed in the U.S. 2019
Changes in the SVoD market are approaching as multiple companies have announced plans to launch their own streaming services to rival Netflix - changes which raise questions regarding whether shows like 'Friends' will remain available on other platforms or return to their original studios. Data shows that the majority of survey respondents were willing to keep Netflix even if the platform lost all Marvel superhero movies and Disney content as well as popular shows 'Friends' and 'The Office'. However, younger consumers were overall more likely to cancel Netflix in this eventuality, with 49 percent of 18 to 29-year-olds saying that they would do so.