Mexico: online fashion purchases by recipient 2022

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According to a survey, 46 percent of Mexican consumers interviewed said that their last purchase online in fashion items was for their partner. However, the vast majority of respondents (89 percent) taking part in this survey claimed to buy these items for themselves.

Recipients of fashion items purchased online in Mexico in 2022

Characteristic	Share of respondents
Myself	89%
My partner	46%
My children	42%
A family member	36%
My parents	19%
Friends or acquaintances	12%
My company or where I work	2%

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Release date

November 2022

More information

Region

Mexico

Survey time period

August 1 to 22, 2022

Number of respondents

1,010 respondents

Age group

18-55 years

Special properties

among users who purchased fashion items (clothing, shoes, accessories) online in the last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: For whom have you purchased fashion products online in the last 6 months? (¿Para quién has comprado productos de moda en internet en los últimos 6 meses?)

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