Purchase criteria for food in the U.S. 2023

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"Good taste / flavor" and "Fresh" are the top two answers among U.S. consumers in our survey on the subject of "Purchase criteria for food".
Find this and more survey data on purchase criteria for food in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase criteria for food in the U.S. as of December 2023

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Number of respondents

10,046 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your food?"

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