Brand awareness of high end second-hand stores in the U.S. 2018
Shopping for used items in the United States
People buy secondhand items for different reasons, but price seems to play a major role in this decision. When the desired items are available at a lower price than their newer counterparts, it allows shoppers to purchase their favorite items without putting a dent in their wallet. In 2020, the most popular pieces on the second-hand shopping list in the United States are clothes, books and shoes; these were also the most commonly sold items in general by U.S. consumers surveyed in 2017.
Having said that, used items are not the first choice when it comes to purchase gifts in the United States, as of 2017. The consumers surveyed also stated to rather purchase brand new items if the respective product is of importance to them.