Digital advertising touchpoints in the UK 2023

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"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among UK consumers in our survey on the subject of "Digital advertising touchpoints".
Find this and more survey data on digital advertising touchpoints in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital advertising touchpoints in the UK as of December 2023

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Number of respondents

24,187 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

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