Leading travel apps in Europe 2022, by market share

According to estimates by Statista Digital Marketing Insights, Uber held the highest share of the travel app market in Europe in 2022. That year, the company generated 18 percent of total revenue in that segment. When focusing on online travel agencies (OTAs), Booking.com and Airbnb recorded the highest figures, accounting for 14 percent and seven percent of total travel app revenue in Europe, respectively.

How much is the global travel app market worth?

The travel app market’s revenue worldwide exceeded one billion U.S. dollars in 2022, a figure that is expected to double by 2027. When breaking down global travel apps’ revenue by country, the United States and China emerged as the leading markets in 2022.

What are the most downloaded travel apps worldwide?

In 2022, Google Maps topped the ranking of the most downloaded travel apps worldwide, ahead of Uber, with over 110 million aggregated downloads on iOS and Google Play. Meanwhile, Booking.com ranked first in the list of most downloaded online travel agency apps worldwide, followed by Airbnb and Expedia.