Singapore: music streaming advertising revenue per user 2017-2027

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The average revenue per music streaming advertising user (ARPU) in Singapore was forecast to continuously decrease between 2024 and 2027 by in total 0.2 U.S. dollars. According to this forecast in 2027, the indicator will have decreased for the fourth consecutive year to 6.08 U.S. dollars.

Find more in-depth information regarding the revenue growth concerning the music streaming segment of the digital media market in the Philippines and the number of users concerning the music streaming segment of the digital media market in Vietnam.

The Statista Market Insights cover a broad range of additional markets.

Revenue per user of music streaming advertising in Singapore 2017-2027 (in U.S. dollars)

Characteristic	Average revenue per user in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition

Music streaming advertising refers to the promotion of products, services, or brands through audio and display ads placed within music streaming services. Music streaming services are online platforms that allow users to listen to music on-demand, either for free with advertisements or through a paid subscription. Music streaming advertising can take different forms, including audio ads that play between songs, sponsored playlists, display ads that appear on the platform, and video ads that play before or during music videos. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as listener engagement, click-through rates, or conversions.

Additional information:

Music streaming advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.

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