Pandora brand profile in the United States 2023
How high is the brand awareness of Pandora in the United States?
When it comes to jewelry owners, brand awareness of Pandora is at 87 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pandora in the United States?
In total, 45 percent of U.S. jewelry owners say they like Pandora. However, in actuality, among the 87 percent of U.S. respondents who know Pandora, 52 percent of people like the brand.
What is the usage share of Pandora in the United States?
All in all, 34 percent of jewelry owners in the United States use Pandora. That means, of the 87 percent who know the brand, 39 percent own them.
How loyal are the owners of Pandora?
Around 27 percent of jewelry owners in the United States say they are likely to buy Pandora again. Set in relation to the 34 percent usage share of the brand, this means that 79 percent of their owners show loyalty to the brand.
What's the buzz around Pandora in the United States?
In November 2023, about 33 percent of U.S. jewelry owners had heard about Pandora in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Pandora in the United States.
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