Dyson brand profile in the UK 2022
When it comes to smart home users, brand awareness of Dyson is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dyson in the UK?
In total, 41% of UK smart home users say they like Dyson. However, in actuality, among the 90% of UK respondents who know Dyson, 46% of people like the brand.
What is the usage share of Dyson in the UK?
All in all, 27% of smart home users in the UK use Dyson. That means, of the 90% who know the brand, 30% use them.
How loyal are the users of Dyson?
Around 20% of smart home users in the UK say they are likely to use Dyson again. Set in relation to the 27% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Dyson in the UK?
In August 2022, about 29% of UK smart home users had heard about Dyson in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Dyson in the UK.
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