Philippines: video streaming (SVOD) penetration rate 2027

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The penetration rate in the 'Video Streaming (SVoD)' segment of the digital media market in the Philippines was forecast to continuously increase between 2024 and 2027 by in total 0.5 percentage points. After the fifth consecutive increasing year, the indicator is estimated to reach 6.75 percent and therefore a new peak in 2027. Notably, the penetration rate of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years.

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Penetration rate of the video streaming (SVOD) market in the Philippines from 2017 to 2027

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

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