Willingness to pay for sustainable beauty/personal care in the U.S. 2021
The displayed data on willingness to pay for sustainable beauty/personal care shows results of the Global Consumer Survey conducted in the United States in 2021. Some 35 percent of respondents answered the question "When thinking about the price of sustainable/eco-friendly cosmetics and body care products, which of the following statements is more likely to be true?" with "I am willing to spend significantly more money if the products are sustainable/eco-friendly".