Purchase criteria for personal care in Brazil 2023

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When asked about "Purchase criteria for personal care", most Brazilian respondents pick "Quality" as an answer. 74 percent did so in our online survey in 2023.
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Purchase criteria for personal care in Brazil as of December 2023

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Number of respondents

2,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on which criteria do you usually select your body care and cosmetics products?"

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