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Brand empathy for Alibaba in the U.S. 2018

Published by
Alexander Kunst,
Jan 25, 2022
The displayed data on brand empathy for Alibaba shows results of an exclusive Statista survey conducted in the United States in 2018. Some 18 percent of respondents answered the question ''Let’s have a closer look at Alibaba. On a gut level: How do you feel about Alibaba?'' with ''Very positive''.
The Survey Data Table for the Statista survey Tech Giants and Digital Services in the United States 2019 contains the complete tables for the survey including various column headings.

Let’s have a closer look at Alibaba. On a gut level: How do you feel about Alibaba?

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Number of respondents

614 respondents

Age group

18-69 years

Special properties

respondents who know Alibaba or AliExpress

Citation formats
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B2C e-commerce

8

Cross-border online shopping

5

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6

Cross-border purchase behavior

6

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12

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Topics

Alibaba GroupE-Commerce in ChinaRetail industry in ChinaInternet usage in ChinaDigital payments in China
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