Print media usage in Italy 2024

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39 percent of Italian respondents answer our survey on "Print media usage" with "Books". The survey was conducted in 2024, among 2,032 consumers.
Find this and more survey data on most common print media purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Print media usage in Italy as of March 2024

Characteristic	Share of respondents
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Number of respondents

2,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on ''Which of the following media services have you used in the past 12 months?''"

If you need more information, you can have a look at the Consumer Insights Methodology.

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