Drivers of online recommendations in Italy 2023

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When asked about "Drivers of online recommendations", most Italian respondents pick "I like the products" as an answer. 50 percent did so in our online survey in 2023.
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Drivers of online recommendations in Italy as of December 2023

Characteristic	Share of respondents
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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What is your motivation to recommend brands and companies online?"

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