Attitudes towards online shopping in Italy 2023

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When asked about "Attitudes towards online shopping", most Italian respondents pick "When I plan a major purchase, I always do some research on the internet first" as an answer. 55 percent did so in our online survey in 2023.
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Attitudes towards online shopping in Italy as of December 2023

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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

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