As shown in a Tourism Economics report on the economic impact of online travel platforms, such platforms help bring down hotel daily rates by increasing market transparency and competition - as a result, consumers are able to save more money. In France alone, total consumer savings resulting from the price-reducing impact of online travel agencies reached 10.6 billion euros between 2019 and 2021. On average, consumers in Portugal, Spain, and Switzerland were able to enjoy more price reductions during that time compared to those in other European countries.
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