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Consumers who don't buy fast fashion in the U.S. in 2024, by generation

Published by
P. Smith,
May 14, 2024

In a 2024 survey, a similar share of respondents across all generations in the United States said that they do not buy fast fashion, although Baby Boomers had a slightly higher share.

Share of consumers who do not buy fast fashion in the United States in 2024, by generation

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Source

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Release date

April 2024

Region

United States

Survey time period

April 4 2023 to March 24, 2024

Number of respondents

60,327 respondents

Age group

18-64 years

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Statistics on " Generation Z fashion in the United States "

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Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Trends

8

Purchasing behavior

5

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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