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Most important brand characteristics for U.S. Gen Z consumers 2023

Published by
M. Shahbandeh,
Apr 2, 2024
A survey of Generation Z consumers in the United States in 2023 asked what their favorite brand characteristics were. The results showed that the most important brand characteristic is that high quality products are used. Only about four percent of Gen Z consumers feel that it is important if a favorite influencer uses that brand.

Most important brand characteristics for Generation Z consumers in the U.S. as of 2023

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Release date

2023

Region

United States

Survey time period

March 2023

Number of respondents

500 respondents

Age group

16-26 years

Method of interview

Online survey

Supplementary notes

The original survey question read: "What are the two most important characteristics of your favorite brands?"

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