Quarterly Disney+ subscribers count worldwide 2020-2024
In the second quarter of 2024, the number of global Disney+ subscribers amounted to 153.6 million. This marked a decline of around four million compared with the same quarter of the previous year, amid further price increases of the service in October 2023.
Disney+ exceeded target
The Walt Disney Company launched its highly anticipated streaming service in November 2019. Less than two years later, Disney+ reached a significant milestone by amassing 100 million subscribers worldwide – which is even more impressive considering that the company had initially set a goal of 60 to 90 million users by 2024. By comparison, it took SVOD market leader Netflix roughly a decade to reach the 100-million-mark, despite having navigated a much less competitive market then.
Popular content on Disney Plus
What makes Disney+ so appealing to audiences is not just its repertoire of animated classics but also the vast range of content from Disney’s various subsidiaries. The House of Mouse has acquired Lucasfilm, 20th Century Studios, Pixar, and Marvel Entertainment over the last few years, setting it up for success with viewers of all ages. In 2022, for example, “Moon Knight” and “Obi-Wan Kenobi,” available exclusively on Disney+, were among the five most popular original series releases worldwide.
