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Social commerce in Latin America - statistics & facts
Key insights
- Number of e-commerce users
- 186m
Detailed statistics
Online retail users in Latin America 2017-2029
- Social network with largest audience
Detailed statistics
Social network audiences in Latin America 2019-2025, by platform
- Latin American country with highest social commerce adoption
- Colombia
Detailed statistics
Share of social commerce buyers worldwide 2023, by country
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Online retail users in Latin America 2017-2029
- Basic Statistic Social network audiences in Latin America 2019-2025, by platform
- Premium Statistic Social media ad spend in Latin America 2020-2029
- Premium Statistic Social media ad spend in Latin America 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic Social commerce use and preference in Latin America 2021, by country
Overview
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Premium Statistic
Online retail users in Latin America 2017-2029
Online retail users in Latin America 2017-2029
Number of e-commerce users in Latin America from 2017 to 2029 (in millions)
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Basic Statistic
Social network audiences in Latin America 2019-2025, by platform
Social network audiences in Latin America 2019-2025, by platform
Number of social network users in Latin America from 2019 to 2025, by platform (in millions)
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Premium Statistic
Social media ad spend in Latin America 2020-2029
Social media ad spend in Latin America 2020-2029
Social media advertising spending in Latin America and the Caribbean from 2020 to 2029 (in billion U.S. dollars)
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Social media ad spend in Latin America 2022, by country
Social media ad spend in Latin America 2022, by country
Social media advertising spending in selected countries in Latin America and the Caribbean in 2022 (in million U.S. dollars)
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Share of social commerce buyers worldwide 2023, by country
Share of social commerce buyers worldwide 2023, by country
Percentage of online consumers buying from social networks in selected countries worldwide in 2023
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Premium Statistic
Social commerce use and preference in Latin America 2021, by country
Social commerce use and preference in Latin America 2021, by country
Social commerce adoption and preference in selected Latin American countries in 2021
Discovery and research
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- Premium Statistic Facebook Marketplace/Instagram Shopping user share 2023, by region
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Brand discovery via social media ads in Latin America 2022, by country
- Premium Statistic Social media use for brand research in Latin America 2021, by country
- Premium Statistic Social media usage to find products for purchase in Latin America 2023, by country
- Premium Statistic Smartphone users' main search sources for online shopping in Latin America 2022
Discovery and research
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Premium Statistic
Facebook Marketplace/Instagram Shopping user share 2023, by region
Facebook Marketplace/Instagram Shopping user share 2023, by region
Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region
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Premium Statistic
Share of social media users who clicked on sponsored posts 2021, by region
Share of social media users who clicked on sponsored posts 2021, by region
Share of social media users who clicked on a promoted/sponsored post on a network worldwide as of 3rd quarter 2021, by region
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Brand discovery via social media ads in Latin America 2022, by country
Brand discovery via social media ads in Latin America 2022, by country
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2022
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Premium Statistic
Social media use for brand research in Latin America 2021, by country
Social media use for brand research in Latin America 2021, by country
Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021
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Social media usage to find products for purchase in Latin America 2023, by country
Social media usage to find products for purchase in Latin America 2023, by country
Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2023
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Smartphone users' main search sources for online shopping in Latin America 2022
Smartphone users' main search sources for online shopping in Latin America 2022
Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022
Brazil
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- Premium Statistic Social commerce adoption in Brazil 2022
- Premium Statistic Leading social networks for shopping in Brazil 2022
- Premium Statistic Main categories purchased via social networks in Brazil 2022
- Premium Statistic Average monthly spending on social media shopping in Brazil 2022
- Premium Statistic Product information commonly searched for on social media in Brazil 2022
- Premium Statistic Leading motivations for purchasing on social media in Brazil 2022
- Premium Statistic Leading reasons Brazilian consumers prefer shopping on social media 2022
- Premium Statistic Leading reasons Brazilian consumers had not shopped on social media 2022
Brazil
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Social commerce adoption in Brazil 2022
Social commerce adoption in Brazil 2022
Share of online consumers who had already shopped on social media in Brazil in 2022
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Leading social networks for shopping in Brazil 2022
Leading social networks for shopping in Brazil 2022
Most used social media platforms to make purchases in Brazil in 2022
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Main categories purchased via social networks in Brazil 2022
Main categories purchased via social networks in Brazil 2022
Main categories of products and services purchased on social media in Brazil in 2022
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Average monthly spending on social media shopping in Brazil 2022
Average monthly spending on social media shopping in Brazil 2022
Average monthly spending by users on social media purchases in Brazil in 2022 (in Brazilian reals)
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Product information commonly searched for on social media in Brazil 2022
Product information commonly searched for on social media in Brazil 2022
Main product information consumers searched for on social media in Brazil in 2022
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Leading motivations for purchasing on social media in Brazil 2022
Leading motivations for purchasing on social media in Brazil 2022
Main reasons why consumers purchased on social media in Brazil in 2022
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Leading reasons Brazilian consumers prefer shopping on social media 2022
Leading reasons Brazilian consumers prefer shopping on social media 2022
Main reasons consumers prefer to shop on social media rather than other channels in Brazil in 2022
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Leading reasons Brazilian consumers had not shopped on social media 2022
Leading reasons Brazilian consumers had not shopped on social media 2022
Main reasons consumers had not yet shopped on social media in Brazil in 2022
Mexico
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Social commerce adoption in Mexico 2022
Social commerce adoption in Mexico 2022
Share of online consumers who had already shopped on social media in Mexico in 2022
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Leading social networks for shopping in Mexico 2022
Leading social networks for shopping in Mexico 2022
Most used social networks to buy products and services in Mexico in 2022
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Main categories purchased via social networks in Mexico 2022
Main categories purchased via social networks in Mexico 2022
Main categories of products and services purchased on social media in Mexico in 2022
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Main barriers to social media purchases in Mexico 2022
Main barriers to social media purchases in Mexico 2022
Main reasons why consumers had not yet shopped on social media in Mexico in 2022
Colombia
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- Premium Statistic Leading social media apps used for purchases in Colombia 2021
- Premium Statistic Social commerce main categories in Colombia 2022
- Premium Statistic Share of businesses in Bogota, Colombia using social commerce 2021, by type
- Premium Statistic Most used social networks for e-commerce by businesses in Bogota, Colombia 2021
Colombia
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Leading social media apps used for purchases in Colombia 2021
Leading social media apps used for purchases in Colombia 2021
Most popular social media apps for purchases in Colombia in 2021
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Social commerce main categories in Colombia 2022
Social commerce main categories in Colombia 2022
Leading categories sold through social networks in Colombia in 2022
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Share of businesses in Bogota, Colombia using social commerce 2021, by type
Share of businesses in Bogota, Colombia using social commerce 2021, by type
Share of registered and unregistered businesses in Bogota, Colombia using social media as a channel to sell their products and services in 2021
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Most used social networks for e-commerce by businesses in Bogota, Colombia 2021
Most used social networks for e-commerce by businesses in Bogota, Colombia 2021
Social networks most frequently used by registered and unregistered businesses in Bogota, Colombia to sell their products and services in 2021
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