Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowConsumption in the United States
In the United States, children and teens have access to all kinds of electronic devices in their homes, such as smart TVs and video game consoles. Subscription streaming devices and VR headsets have been gaining in popularity in recent years and have become more common in American households. Moreover, almost all children between the ages of 13 and 18 own a smartphone, while most of them have also a tablet or PC.American children engage in many media activities on electronic devices, such as watching TV and online videos, playing games, and video chatting. In 2021, over 62 percent of them watched TV daily, while 30 percent surfed the internet every day. Furthermore, social media platforms play a large role in American children’s lives, with TikTok and Snapchat being the most popular platforms, on which they spent around 99 and 84 minutes respectively each day on average in that same year.
Consumption in Europe
Like in the United States, children have access to many electronic devices in Europe. For instance, in 2020, 90 percent of British children and 99 percent of German children had internet-enabled devices at home, such as PCs and laptops, and smartphone ownership is common among children aged five or six and upwards in the United Kingdom and Germany. In Italy, most kids use their smartphones or tablets even when in the company of others, while less than half of French kids use smartphones. In Europe, watching videos, playing video games, browsing websites, and using social media are children’s main activities on electronic devices. For instance, watching TV is one of German children’s favorite media activities, while Italian kids use these devices to play online games and watch cartoons. By contrast, British children, most of whom have a social media profile, spend quite some on social platforms, as do French children, who use them mostly to communicate with their family and friends. Indeed, given how relevant the internet is in young people's lives, it is important to guarantee a safe experience and prevent negative online interactions as much as possible.
