Finnish coffee culture
Coffee drinking is deeply rooted in Finnish society. However, the country is not widely known for its coffee culture. Finns typically drink several cups of coffee on an average day. The Finnish consumers mostly drink coffee at home or in the workplace, filling their days with coffee breaks. It is also common to drink coffee in the evening or nighttime, with Finland's per capita consumption of roasted coffee amounting to almost nine kilograms in 2022.The most trusted coffee brand among Finnish consumers is Juhla Mokka by Paulig. The company is a Finnish family-owned international enterprise in the food industry noted for its high-quality brands and services. It offers coffee, food concepts, spices, plant-based products, and snacks under various brands. In 2022, the revenue of Paulig amounted to roughly 303 million euros.
