Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
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Number of people participating in Veganuary worldwide in 2023
Detailed statistics
Share of participants who wanted to stick with a vegan diet after Veganuary 2021-2023
Detailed statistics
Main reasons why participants tried vegan food during Veganuary 2022-2023
Dietary supplement usage in U.S. adults by healthy habits 2023
Healthy habits of users and non-users of dietary supplements among U.S. adults in 2023
Share of vegans worldwide in 2023, by select country
Share of vegans in select countries worldwide in 2023
Length of dietary lifestyle in European countries in 2023, by dietary type
Length of dietary lifestyle in selected European countries in 2023, by dietary type
Types of diets and nutritional habits followed in the EU-27 in 2023
Types of diets and nutritional habits followed in the European Union (EU-27) in 2023
Factors influencing food choices among vegetarians and vegans Australia 2023
Factors influencing food choices among vegetarians and vegans in Australia as at October 2023
Share of individuals that want to attempt Veganuary 2023 in Great Britain, by age
For the month of January 2023, are you planning to challenge yourself to following a vegan-only diet/ lifestyle for the duration of the month? (by age group)
Share of individuals that want to attempt Veganuary 2023 in Great Britain, by region
For the month of January 2023, are you planning to challenge yourself to following a vegan-only diet/ lifestyle for the duration of the month? (by region)
Forecast number of meat avoiders in parts of the EU-27 in 2023-2033, by diet
Forecast number of consumers following a meatless diet in selected parts of the European Union (EU-27) form 2023 to 2033, by type
Dietary goals of consumers who changed their diet in the last year Australia 2022
Dietary aspirations of consumers who changed their diet in the last 12 months in Australia as of March 2022
Share of consumers who follow a meat-free diet worldwide in 2023, by select country
Share of consumers who follow a meat-free diet in select countries worldwide in 2023
Popular places to buy dietary supplements in Poland 2022
Popular places to buy dietary supplements in Poland in 2022
Preferred type of dietary supplements in Poland 2022
Preferred formula of dietary supplements in Poland in 2022
Share of people taking dietary supplements and vitamins in Poland 2023
Share of people taking dietary supplements and vitamins in Poland in 2023
Share of dietary supplement buyers in Poland 2019-2022
Share of dietary supplement buyers in Poland from 2019 to 2022
Frequency of buying dietary supplements in Poland 2022
Frequency of buying dietary supplements in Poland in 2022
Most commonly consumed dietary supplements in Poland 2022
Most commonly consumed dietary supplements in Poland in 2022
Dietary supplement usage in U.S. adults 2008-2023
Usage of dietary supplements among U.S. adults from 2008 to 2023
Brazil: leading cities in 2022, by number of vegetarians, vegans and supporters
Leading cities in Brazil as of September 2022, by number of vegetarians, vegans and supporters
Brazil: leading states in 2022, by number of vegetarians and vegans
Number of vegetarians, vegans and supporters in Brazil as of September 2022, by state
Brazil: leading cities in São Paulo in 2022, by number of vegetarians and vegans
Cities in the state of São Paulo, Brazil with the highest number of vegetarians, vegans and supporters as of September 2022
E-shoppers of medicine or dietary supplements in Italy 2022, by age group
Share of individuals purchasing medicine or dietary supplements online in Italy in 2022, by age group
Main reasons for parents to not practice dietary education Japan 2023
Main reasons for parents to not practice dietary education in Japan as of February 2023
Level of interest in dietary education among parents Japan 2023
Level of interest in dietary education among parents in Japan as of February 2023
Share of parents already practicing dietary education Japan 2023
Share of parents already practicing dietary education in Japan as of February 2023
Share of parents feeling anxious about their child's eating habits Japan 2023
Share of parents feeling anxious about their child's eating habits in Japan as of February 2023
Number of people participating in Veganuary worldwide in 2023
Number of people who signed up for Veganuary worldwide in 2023
Share of most consumed dietary supplements Thailand 2022, by type
Share of most consumed dietary supplements in Thailand in 2022, by type
Consumer opinions regarding eating habits in Portugal 2023
Consumer opinions regarding eating habits in Portugal in 2023
Places to purchase dietary supplements among U.S. adults 2023
Places where U.S. adults purchased dietary supplements in 2023
Number of vegans, vegetarians, and pescetarians in Great Britain 2024
Number of vegans, vegetarians, and pescetarians in Great Britain 2024 (in millions)
Year-on-year consumer change in meat consumption in European countries in 2023
Change in meat consumption in comparison to the previous year in selected European countries in 2023
Consumers who regularly consume meat substitutes in Germany 2023, by generation
Share of consumers who regularly consume meat substitutes in Germany in 2023, by generation
Consumers who regularly consume meat substitutes in the U.S. 2023, by generation
Share of consumers who regularly consume meat substitutes in the United States in 2023, by generation
Women following habits impacting health outcomes in Mexico 2021, by category
Share of women aged 53 years and older following selected habits impacting health outcomes in Mexico as of 2021, by category
Men following habits impacting health outcomes in Mexico 2021, by category
Share of men aged 53 years and older following selected habits impacting health outcomes in Mexico as of 2021, by category
Shopping habits among backpack buyers in the United States 2023
Leading shopping habits among shoppers who bought backpacks compared to shoppers who did not in the United States in 2023
Changing shopping habits and decisions due to inflation in Poland 2023
Changing shopping habits and decisions due to inflation in Poland in 2023
Leading digital habits among consumers shopping in-store worldwide 2022
Most common digital habits when shopping in-store among consumers worldwide in 2022
Share of adults following a vegan diet in the EU-27 in 2023
Share of adults following a vegan diet in the European Union (EU-27) in 2023
Sales value of dietary supplements and vitamins in Sweden 2017-2022, by category
Sales value of dietary supplements and vitamins in Sweden from 2017 to 2022, by category (in million SEK)
Frequency of buying vegan healthcare products by vegans Australia and NZ 2022
Frequency of purchasing vegan healthcare products by vegetarians, vegans, and flexitarians in Australia and New Zealand in 2022
Size of dietary supplements industry in China 2013-2022
Market value of dietary supplements industry in China from 2013 to 2022 (in billion yuan)
Organic store customers by eating habits in Germany in 2023
Organic store customers compared to the general population in Germany in 2023, by eating habits
Leading distribution channels for dietary supplements in China 2022
Retail sales share for vitamin and dietary supplements in China in 2022, by channel
Market share of selected dietary supplement brands in Sweden 2022
Market share of selected dietary supplement brands in Sweden in 2022
Sales value of dietary supplements and vitamins in Sweden 2010-2022
Sales value of dietary supplements and vitamins in Sweden from 2010 to 2022 with a forecast to 2021 (in million SEK)
Value of the dietary supplements market in Poland 2017-2022
Value of the dietary supplements market in Poland from 2017 to 2022 (in billion zloty)
Changes in eating habits during the COVID-19 pandemic in Portugal 2021-2022, by type
Alterations in eating habits during the COVID-19 pandemic in Portugal from 2021 to 2022, by type
Common sustainable shopping habits in Japan 2023
Most common sustainable shopping habits in Japan as of February 2023
U.S.: Eating habits by gender in 2023
Types of diets followed by adults in the United States in 2023, by gender
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