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Social media advertising and marketing in the United States - statistics & facts
Key insights
- Number of social media users worldwide
- 4.89bln
Detailed statistics
Number of global social network users 2017-2027
- Social media advertising revenue growth in the U.S.
- 8.53%
Detailed statistics
Revenue growth of social media advertising in the U.S. 2019-2028
- Leading social media app in the U.S. in terms of active users
- YouTube
Detailed statistics
Leading social apps in the U.S. 2023, by active user reach
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Current statistics on this topic
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Overview
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- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Revenue growth of social media advertising in the U.S. 2019-2028
- Premium Statistic Ad spending per internet user of social media advertising in the U.S. 2019-2028
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic U.S. businesses social media marketing budget share 2015-2024
- Premium Statistic U.S. businesses social media marketing budget share 2023, by sector
Overview
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Revenue of the social media advertising industry in the U.S. 2019-2028
Revenue of the social media advertising industry in the U.S. 2019-2028
Revenue of the social media advertising market in the United States from 2019 to 2028 (in billion U.S. dollars)
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Revenue growth of social media advertising in the U.S. 2019-2028
Revenue growth of social media advertising in the U.S. 2019-2028
Revenue growth of social media advertising in the United States from 2019 to 2028
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Premium Statistic
Ad spending per internet user of social media advertising in the U.S. 2019-2028
Ad spending per internet user of social media advertising in the U.S. 2019-2028
Ad spending per internet user of the social media advertising market in the United States from 2019 to 2028 (in U.S. dollars)
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Mobile ad spend in the U.S. 2027-2028, by format
Mobile ad spend in the U.S. 2027-2028, by format
Mobile advertising spending in the United States from 2027 to 2028, by format (in billion U.S. dollars)
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Premium Statistic
Share of digital in media budgets in the U.S. 2024, by format
Share of digital in media budgets in the U.S. 2024, by format
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format
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U.S. businesses social media marketing budget share 2015-2024
U.S. businesses social media marketing budget share 2015-2024
Share of marketing budgets devoted to social media marketing according to CMOs in the United States from 2015 to 2024
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U.S. businesses social media marketing budget share 2023, by sector
U.S. businesses social media marketing budget share 2023, by sector
Share of marketing budgets devoted to social media marketing according to CMOs in the United States as of February 2023, by primary economic sector
Creators
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- Premium Statistic Most used social media platforms by type in the U.S. 2023
- Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
- Premium Statistic Investment changes in social commerce planned by U.S. creators 2023
- Premium Statistic Social commerce earnings of U.S. creators 2023
- Premium Statistic Sponsored content types shared by creators from the U.S. 2023
- Premium Statistic Reasons why U.S. creators do not sell products/services on social media 2023
Creators
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Most used social media platforms by type in the U.S. 2023
Most used social media platforms by type in the U.S. 2023
Most used social media platforms by type in the U.S. as of December 2023
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Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025
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Investment changes in social commerce planned by U.S. creators 2023
Investment changes in social commerce planned by U.S. creators 2023
Share of content creators in the United States October who will be increasing vs. reducing their social commerce time investment as of October 2023
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Social commerce earnings of U.S. creators 2023
Social commerce earnings of U.S. creators 2023
Content creators' social commerce earnings via affiliate programs in the United States October 2023 (in U.S. dollars)
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Sponsored content types shared by creators from the U.S. 2023
Sponsored content types shared by creators from the U.S. 2023
Sponsored content types shared by creators from the United States as of June 2023
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Reasons why U.S. creators do not sell products/services on social media 2023
Reasons why U.S. creators do not sell products/services on social media 2023
Reasons why content creators in the United States are not selling products/services on social media as of October 2023
Artificial intelligence use
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- Premium Statistic Leading marketing purposes of generative AI in the U.S. 2023
- Premium Statistic Leading generative AI tools used for marketing purposes in the U.S. 2023
- Premium Statistic Top ways for creators using AI in the U.S. 2023
- Premium Statistic Leading attitudes toward brand usage of generative AI in the U.S. 2023
- Premium Statistic Consumer support for usage of generative AI to create ads U.S. 2023, by generation
- Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
Artificial intelligence use
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Leading marketing purposes of generative AI in the U.S. 2023
Leading marketing purposes of generative AI in the U.S. 2023
Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023
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Leading generative AI tools used for marketing purposes in the U.S. 2023
Leading generative AI tools used for marketing purposes in the U.S. 2023
Leading generative artificial intelligence (AI) tools used for marketing purposes by professionals in the United States as of March 2023
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Top ways for creators using AI in the U.S. 2023
Top ways for creators using AI in the U.S. 2023
Main ways in which creators in the United States utilized artificial intelligence (AI) as of April 2023
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Leading attitudes toward brand usage of generative AI in the U.S. 2023
Leading attitudes toward brand usage of generative AI in the U.S. 2023
Leading attitudes toward brand usage of generative artificial intelligence (AI) among consumers in the United States as of March 2023
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Consumer support for usage of generative AI to create ads U.S. 2023, by generation
Consumer support for usage of generative AI to create ads U.S. 2023, by generation
Percentage of consumers who supported brands using generative artificial intelligence (AI) to create ads or content in the United States as of March 2023, by generation
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Consumer trust levels towards AI-generated influencer content in the U.S. 2023
Consumer trust levels towards AI-generated influencer content in the U.S. 2023
Consumer trust levels towards influencer content generated by artificial intelligence (AI) in the United States as of February 2023
Consumer insights
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- Premium Statistic Social media ad reach in the United States 2024, by platform
- Premium Statistic Social media ad reach in the United States 2024, by platform & gender
- Premium Statistic U.S. leading social media usage reasons 2023
- Premium Statistic Most common social media activities in the U.S. 2023
- Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
- Premium Statistic Content types engaging for social media marketing in the U.S. 2022
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Consumer insights
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Social media ad reach in the United States 2024, by platform
Social media ad reach in the United States 2024, by platform
Reach of social media advertising in the United States as of January 2024, by platform
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Social media ad reach in the United States 2024, by platform & gender
Social media ad reach in the United States 2024, by platform & gender
Reach of social media advertising in the United States as of January 2024, by platform and gender
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U.S. leading social media usage reasons 2023
U.S. leading social media usage reasons 2023
Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2023
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Most common social media activities in the U.S. 2023
Most common social media activities in the U.S. 2023
Most common social media activities in the U.S. as of December 2023
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Most used social media channels for brand interaction in the U.S. 2023
Most used social media channels for brand interaction in the U.S. 2023
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023
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Content types engaging for social media marketing in the U.S. 2022
Content types engaging for social media marketing in the U.S. 2022
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022
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Gen Z: main online platforms for product research in the U.S. 2023
Gen Z: main online platforms for product research in the U.S. 2023
Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023
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Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
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