Mobile app usage and landscape in Vietnam
On average, a Vietnamese person spent approximately 6.5 hours using the internet per day in 2021. Out of these, at least three hours of daily internet usage were spent on mobile apps, according to over 70 percent of iOS device owners. The duration of using mobile apps has been increasing fast in recent years; so too has the number of apps used in a week among Vietnamese users. This number was around 17 apps per iOS user per week in 2019; it reached 22 apps in 2020. In 2022, the total consumer spending on mobile apps amounted to 506 million U.S. dollars in Vietnam, more than three times the amount recorded in 2018.In 2022, Android was the leading mobile operating system in Vietnam, with 70 percent of the market share, followed by iOS with 29 percent of the mobile devices market. Regardless of the operating systems, gaming apps accounted for the most downloads among all app categories, although the share of downloads of these apps was slightly higher among Android users than iOS users. On the other hand, social media and messaging apps had the highest usage rate among all mobile application categories despite having a lower download rate.
