D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowWhat do Dutch consumers buy second-hand?
The second-hand market in the Netherlands is not equally developed across all product segments. About a fifth of respondents to a widespread 2022 survey indicated that Dutch consumers had bought second-hand clothing in the past 12 months. In other words, this is the largest second-hand product segment, but it also indicates that the vintage clothing market has room to expand in the Netherlands, given its popularity in other markets like the United States. In the Netherlands, other popular second-hand products included books, movies, and games, as well as shoes, bags, and consumer electronics.Online and offline channels
Much like in regular non-food retail, second-hand product trade often takes place online. In the Netherlands, consumers enjoy buying and selling used items online, and in the past decade and a half, the number of Dutch people selling items or services online has grown significantly. Some of the country's favorite online marketplaces are Marktplaats (a subsidiary of eBay) and Bol.com, the latter of which is the largest online retailer in the Netherlands. Leading global marketplaces, such as Amazon, eBay, and Etsy, play a more marginal role in the Netherlands.
