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Spirits market worldwide - statistics & facts

Like the rest of the alcoholic beverages market, spirits are recovering from the downturn caused by the pandemic and inflation in the wake of the Ukraine war. Spirits are well poised to continue their growth. The world's largest alcohol markets, China and the United States are both great lovers of the beverage. By 2027, the size of the global alcoholic beverage market is expected to reach about two trillion U.S. dollars. The spirits market will account for about a third of the overall market.

China is the world's biggest spirits market

In 2022, China generated over 140 billion U.S. dollars in spirit revenue, making it the leading country in the global spirits market that year, by far. At about 52 billion U.S. dollars, the United States ranked second. In 2022, spirits overtook beer as the alcoholic beverage market share leader in the United States for the first time. The United Kingdom was the world’s leading spirits exporter in 2022. Roughly 9.3 billion U.S. dollars’ worth of spirits was exported to other countries across the globe. The most popular spirits brand, in terms of sales volume was Jinro, a brand of soju owned by HiteJinro, with sales standing at over 100 million 9-liter cases in 2022.

Japan leads consumption

Consumption of spirits rebounded slightly in 2023, as it did for all categories of alcoholic beverages, but growth in consumption was still relatively small. With volume sales exceeding 766 million 9-liter cases, ready to drink spirits were by far the most popular type of distilled alcoholic beverages in the world. Just as China is the biggest market for spirits, the biggest consumers are also found in Asia. Per-capita volume sales were highest in Japan, with consumers drinking 21.73 liters per capita.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Dec 18, 2023

Key insights

Revenue of the global spirits market in 2022
1,489bn USD
Sales volume of the global spirits market in 2022
35.4bn liters
Expected growth in global spirits consumption in 2023
0.78%
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Editor’s Picks Current statistics on this topic

Revenue of the spirits market worldwide from 2018 to 2028 (in billion U.S. dollars)

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Revenue of the spirits industry worldwide 2018-2028

Revenue of the spirits market worldwide in 2023, by country (in million U.S. dollars)

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Spirits market revenue worldwide 2023, by country

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Leading spirits brands worldwide 2023, based on brand value

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