Veuillez noter que la page demandée n’est pas disponible dans la langue par défaut sélectionnée. Vous utilisez notre plateforme dans une autre langue maintenant.

Social media usage in Hungary - statistics & facts

In 2022, nearly 91 percent of Hungarians were internet users, and the majority of connected citizens also had accounts on social networks. Social media usage has become one of the most common online activities in the country, however, there are some differences when it comes to the most popular platforms compared to the rest of the world.

Facebook is still in the lead

As of June 2023, Facebook was still by far the most widely used social network in Hungary, counting approximately 7.4 million registered users. The Hungarian version of the platform was launched in 2008 and quickly gained popularity. It has become an almost essential part of many people’s lives, serving as the primary communication channel. While having a Facebook profile is equally common among different age groups and genders, Instagram seems to be more popular among the younger generations of Hungarians, with women accounting for a higher share of the user base. In addition to the already-established social media sites, newer platforms have also been gaining ground in the country. The number of TikTok users has been gradually increasing, with over two million Hungarians accessing the platform on a monthly basis in June 2023.

Marketers will spend more on influencer advertising

Even if Instagram and TikTok attract a smaller number of users than Facebook, they have become inevitable marketing channels, as an increasing number of companies are integrating influencer marketing into their communication strategy. According to Statista Market Insights, influencer advertising spending is expected to reach over 45 million U.S. dollars in Hungary by 2027, marking an increase of nearly 73 percent compared to 2022. In 2023, the youth mainly followed young Hungarian influencers who gained fame over the internet, as well as international stars who became popular through different media channels. When asked about the main reason for following influencers, the gathering of information and ideas was the most prevalent motivation mentioned by Hungarian respondents.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Flora Medve, Dec 21, 2023

Key insights

Internet penetration rate in Hungary
90.5%
Number of social network users in Hungary
7.5m
Leading social media platform for mobile devices in Hungary
Facebook
Get more insights

Editor’s Picks Current statistics on this topic

Leading social media platforms for mobile devices in Hungary in October 2023

Social Media & User-Generated Content

Leading mobile social media platforms in Hungary 2023

Number of Facebook users in Hungary from September 2018 to September 2023 (in millions)

Social Media & User-Generated Content

Number of Facebook users in Hungary 2018-2023

Most popular Hungarians on Instagram as of August 2023, by number of followers (in 1,000s)

Social Media & User-Generated Content

Most popular Hungarians on Instagram 2023, by number of followers

Related topics

Digital media in Hungary

3

Social media usage in Europe

3

Recommended statistics

Overview

6

Overview

Facebook

5

Facebook

Instagram

6

Instagram

TikTok

6

TikTok

YouTube

5

YouTube

Facebook Messenger

4

Facebook Messenger

LinkedIn

3

LinkedIn

Twitter

4

Twitter

Influencer marketing

6

Influencer marketing

Further reportsGet the best reports to understand your industry

Brands on social media
Brands on social media
Instagram
Instagram
Social media usage in Western Europe
Social media usage in Western Europe
Influencer marketing in France
Influencer marketing in France
Influencer marketing in Germany
Influencer marketing in Germany

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu