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Target audience: Pet lovers in France

Statista Consumer Insights report

Target audience: Pet lovers in France

This report offers the reader a comprehensive overview of pet lovers in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark pet lovers in France (''target audience'') against the average French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Pet lovers in France

  • 37% of pet lovers have a low annual household income
  • An honest and respectable life is a relatively important aspect of life to pet lovers
  • 28% of pet lovers are in the late majority of innovation adopter types
  • A relatively high share of pet lovers think that rising prices, inflation & cost of living are issues that need to be addressed
  • Pet lovers remember seeing ads on social media more often than the average consumer

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