Revenue of the leading 10 beauty manufacturers worldwide 2022

This statistic shows the revenue of the leading 10 beauty manufacturers worldwide in 2022, ranked based on beauty sales of 2022. In that year, L'Oréal was the top-ranked global beauty manufacturer with a revenue that amounted to about 40.3 billion U.S. dollars.

The global beauty market

The global beauty market is usually divided into five main business segments: skincare, haircare, color (make-up), fragrances, and toiletries. These segments are complementary and through their diversity, they are able to satisfy all consumers’ needs and expectations with regard to cosmetics. Beauty products can be also subdivided into premium and mass-production segments, according to the brand prestige, price, and distribution channels used. Companies operating in the global beauty market must compete for shelf space in retail outlets, not only with rival companies offering other well-known brands but also cheaper copycat brands offering similar unbranded products.

North Asia dominates the beauty industry

Non-western beauty cultures are becoming more and more influential; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play a much more influential role. Ethnic and cultural diversity shape consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market.