Instagram: favorite types of posts for global users 2023

According to a global online survey conducted in 2022, 50 percent of weekly Instagram users said that they wanted to see funny content on the social media platform. Additionally, 46 percent of all respondents said that they wanted to see creative content, whilst 41 percent said they wanted to see informative content on Instagram. Over a third of users wanted to see engaging content on the photo and video sharing app.

Instagram’s global popularity

Meta-owned image and video sharing app Instagram enjoys an impressive reach among digital audiences. As of January 2023, Brunei and Kazakhstan were the countries with the highest audience reach, while Brazil presented an Instagram reach of over 63.6 percent for the examined period. Instagram's audience is forecasted to reach 1.4 billion global users in 2024, an increase of 73 percent compared to the 805 million users registered in 2018.

Instagram usage on mobile

Instagram's popularity is not only evident in its reach but also in its download numbers. Between January 2020 and April 2023, the Meta-powered app generated around two billion downloads. Moreover, the social platform was the most-downloaded app in the Google Play Store worldwide, generating almost 70 million downloads from Android users as of June 2023.