U.S. interest in Facebook's metaverse 2021

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In late October, Facebook restructured and rebranded itself as Meta while announcing a strategic shift towards the metaverse. In a November 2021 survey, 68 percent of adults in the United States said that they were not interested in Meta's new virtual reality project metaverse.

Share of adults in the United States who are interested in Meta's new virtual reality project known as the metaverse as of November 2021

Characteristic	Very / somewhat interested	Not that / at all interested
Total	32%	68%
Male	39%	61%
Female	27%	73%
18-34	43%	57%
35-44	48%	52%
45-64	27%	75%
65+	13%	88%

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Release date

November 2021

More information

Region

United States

Survey time period

October 29 to November 1, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Based on what you know, how interested are you in using Facebook’s new virtual reality project, metaverse, which would allow users to interact with each other in a computer-generated environment?
Values exceeding 100 percent are due to rounding.

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