News consumption in the U.S.: reasons for reading vs. watching online 2013

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The graph shows the reasons US consumers gave for reading the news or watching online news videos in 2013. During the survey, 27 percent of respondents stated they read news when they were home.

Reasons for reading the news vs. watching online news videos in the United States in 2013

Characteristic	Watch online video	Read
To be entertained	50%	14%
When have more spare time	28%	30%
More efficient use of my time	25%	34%
To access news right away	23%	43%
When I am home	22%	27%
When I am on the go	20%	37%
When a complicated news story	19%	46%
More personal experience	16%	31%
For clarity	12%	51%
Fuller/more complete story	12%	53%
For balanced view on a news story	10%	39%
To feel like I have more control	10%	41%
When I am at work	9%	43%
For accurate & trustworthy news	8%	43%

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Release date

October 2013

More information

Region

United States

Survey time period

2013

Number of respondents

n = 1,256

Age group

18 years and older

Special properties

among respondents who watch online news videos

Supplementary notes

The source does not provide information about the methodology (number of respondents, type of survey, an exact date of survey).
The source does not provide information regarding the missing percentage points to 100 percent.

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