Global loved social media brands by social rank 2020

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Between the second half of 2019 and the first half of 2020, the loved brand on social media was Instagram. The social media platform had accumulated a total of 108.7 million "love" mentions across 104.7 million posts, generating 722 billion potential impressions and over 2 billion total engagements during the measured time frame. Second-ranked Amazon only generated 27.3 million "love" mentions.

Most loved brands on social media in H2 2019 and H1 2020, by social rank

Characteristic	Total mentions (in millions)	Total posts (in millions)	Potential impressions (in millions)	Total engagements (in millions)
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Release date

October 2013

More information

Region

Worldwide

Survey time period

July 1, 2019 to July 1, 2020

Special properties

410 milllion English-language posts

Supplementary notes

"The Social Rank score is a score that takes into account brands receiving the most love mentions, as well as impressions, highest sentiment, and engagement to calculate an overall social rank."

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