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Use of emerging online shopping channels in France 2021

Published by
Stephanie Chevalier,
Jun 1, 2023
New shopping experiences, such as social commerce and live shopping, are gaining ground in e-commerce. In France, around 21 percent of shoppers have already experimented with buying products via social networks (social commerce). Meanwhile, seven percent had an online shopping experience during a live streaming session (live shopping).

Share of internet users who used emerging online shopping channels in France in 2021

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Sources

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Release date

November 2021

Region

France

Survey time period

2021

Number of respondents

4,400 respondents

Age group

20-75 years

Method of interview

Online survey

Supplementary notes

* Internet users from TF1 Group's main sites (marmiton, Aufeminin, Doctissimo, Les Numériques).
The source does not provide an exact survey date.

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