Digital Capital Raising - United States

  • United States
  • The Digital Capital Raising market market in the United States is projected to reach a total transaction value of €33.78bn in 2025.
  • In this market, MarketMarketplace Lending (Consumer) is set to dominate with a projected total transaction value of €25.78bn in 2025.
  • When comparing globally, it is evident that the United States leads with the highest cumulated transaction value, reaching €33.78bn in 2025.
  • In the United States, Digital Capital Raising is revolutionizing the Capital Raising market by offering innovative, efficient fundraising solutions for businesses.

Key regions: Brazil, Germany, United States, United Kingdom, China

 
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Analyst Opinion

The Digital Capital Raising Market in the United States is experiencing mild growth, influenced by factors such as evolving investor preferences, regulatory advancements, and the increasing demand for accessible funding solutions among startups and small businesses.

Customer preferences:
Investors are increasingly gravitating towards digital platforms for capital raising, reflecting a shift in preferences towards transparency and accessibility. The rise of crowdfunding and peer-to-peer lending has democratized investment opportunities, appealing particularly to younger, tech-savvy demographics. Additionally, environmental, social, and governance (ESG) factors are influencing investment choices, with consumers leaning toward platforms that prioritize sustainable and ethical business practices. This shift underscores a growing desire for alignment between personal values and investment strategies.

Trends in the market:
In the United States, the Digital Capital Raising Market is experiencing significant growth, with a surge in equity crowdfunding platforms that enable startups to raise funds directly from individual investors. This trend is fostering a more inclusive investment ecosystem, allowing smaller investors to participate in funding rounds traditionally reserved for venture capitalists. Additionally, the integration of blockchain technology is enhancing transparency and security in transactions. As investment strategies increasingly align with ESG criteria, platforms that prioritize sustainability are gaining popularity, reflecting a broader societal demand for responsible investing.

Local special circumstances:
In the United States, the Digital Capital Raising Market is thriving, driven by a diverse investor base and a robust technology infrastructure. The country's entrepreneurial culture encourages innovation, leading to a proliferation of equity crowdfunding platforms that democratize access to investment opportunities. Regulatory frameworks, such as the JOBS Act, have simplified the fundraising process for startups, while a strong emphasis on transparency and security, bolstered by blockchain technology, attracts both individual and institutional investors. This unique blend of cultural openness and regulatory support shapes a dynamic market landscape, fostering growth and inclusivity.

Underlying macroeconomic factors:
The Digital Capital Raising Market in the United States is significantly influenced by macroeconomic factors such as economic stability, investor sentiment, and interest rates. A strong national economy, characterized by low unemployment and steady GDP growth, boosts confidence among both startups and investors, leading to increased funding activities. Additionally, favorable fiscal policies, including tax incentives for investors and entrepreneurs, stimulate innovation and investment in digital platforms. Global economic trends, such as the rise of remote work and digital entrepreneurship, further enhance the appeal of equity crowdfunding, attracting diverse investor participation and expanding market opportunities.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The scenario analysis is based on a Monte Carlo simulation approach generating a range of possible outcomes by creating random variations in forecasted data points, based on assumptions about potential fluctuations in future values. By running numerous simulated scenarios, the model provides an estimated distribution of results, allowing for an analysis of likely ranges and confidence intervals around the forecast.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Capital Raised
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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