Market Insights Finance Capital Raising Digital Capital Raising

Reward-Based Crowdfunding - United States

United States

The total transaction value in the Reward-Based Crowdfunding market is expected to reach €0.43bn in 2025.
When compared globally, the highest transaction value is achieved the United States (€0.43bn in 2025).
In the United States, Crowdfunding platforms continue to disrupt the Capital Raising market, democratizing investment opportunities for a diverse range of investors.

Key regions: Germany, Brazil, Australia, Israel, United States

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Analyst Opinion

The Crowdfunding Market within the Digital Capital Raising Market in the United States is experiencing mild growth, influenced by factors such as regulatory changes, increasing investor interest, and the evolving landscape of online funding platforms.

Customer preferences: Consumers are increasingly gravitating towards crowdfunding platforms that emphasize social impact and community engagement, reflecting a growing preference for investments that align with personal values. This trend is particularly pronounced among younger demographics, who prioritize sustainability and ethical considerations in their financial decisions. Furthermore, the rise of digital storytelling has enhanced the appeal of projects, as backers seek compelling narratives that resonate with their lifestyles and aspirations, driving participation in diverse funding campaigns.

Trends in the market: In the United States, the crowdfunding market within the digital capital raising sector is experiencing a surge in platforms that prioritize social impact and community engagement. This trend is particularly evident among Millennial and Gen Z investors, who are increasingly seeking opportunities that align with their values of sustainability and ethical responsibility. As digital storytelling becomes more prominent, projects that feature compelling narratives are gaining traction, attracting a diverse range of backers. This shift not only enhances funding opportunities for creators but also signals to industry stakeholders the importance of aligning offerings with consumer values to drive engagement and investment.

Local special circumstances: In the United States, the crowdfunding market within the digital capital raising sector is influenced by a diverse cultural landscape and a robust regulatory framework that encourages innovation. The presence of a tech-savvy population, particularly among Millennials and Gen Z, drives demand for socially responsible investment opportunities. Additionally, state-specific regulations, such as equity crowdfunding laws, empower local entrepreneurs to access capital more easily, fostering regional entrepreneurship. This unique blend of cultural values and regulatory support enhances the appeal of crowdfunding platforms, creating a dynamic environment for both investors and creators.

Underlying macroeconomic factors: The crowdfunding market within the digital capital raising sector in the United States is significantly shaped by macroeconomic factors such as economic stability, interest rates, and consumer confidence. A strong national economy encourages investment, while low interest rates make alternative funding sources like crowdfunding more attractive. Furthermore, the increasing trend of digitalization and innovation fosters a conducive environment for startups to thrive. Additionally, global economic uncertainties may drive investors towards more localized, socially responsible opportunities, further enhancing the appeal of crowdfunding platforms. This interplay of economic conditions and investor sentiment creates a vibrant landscape for capital raising initiatives.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.