Reward-Based Crowdfunding - India

  • India
  • The Reward-Based Crowdfunding market in India is projected to reach a total transaction value of €5.35m in 2025.
  • When compared globally, it is evident that the United States leads with a transaction value of €433m in 2025.
  • India's crowdfunding market in capital raising is flourishing, with a surge in tech startups leveraging innovative platforms for fundraising.

Key regions: Germany, Brazil, Australia, Israel, United States

 
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Analyst Opinion

The Crowdfunding Market within the Digital Capital Raising Market in India is witnessing mild growth, influenced by factors such as regulatory challenges, increasing awareness of crowdfunding options, and the need for innovative funding solutions among startups and entrepreneurs.

Customer preferences:
Consumers in India are increasingly gravitating towards crowdfunding platforms as viable avenues for financing innovative projects and startups, reflecting a shift in financial behavior and trust in peer-supported funding. This trend is bolstered by the rise of tech-savvy millennials and Gen Z, who favor collaborative investment models that resonate with their values of community and social impact. Furthermore, the growing acceptance of digital transactions and online engagement is fostering a more vibrant ecosystem for crowdfunding, enabling diverse projects to attract funding from a wider audience.

Trends in the market:
In India, the crowdfunding market is experiencing significant growth as more individuals and startups turn to these platforms for funding innovative ventures. The increasing reliance on digital solutions is evident, with tech-savvy millennials and Gen Z driving the demand for collaborative investment opportunities that emphasize social impact. Moreover, the rise of social media and online communities is enhancing the visibility of crowdfunding campaigns, allowing diverse projects to connect with potential backers. This trend not only democratizes access to capital but also encourages industry stakeholders to adapt their strategies, fostering a more inclusive financial ecosystem.

Local special circumstances:
In India, the crowdfunding market is flourishing, driven by a youthful population keen on entrepreneurship and social causes. Cultural factors, such as a strong emphasis on community support and collaboration, encourage individuals to back local projects. Additionally, regulatory frameworks are evolving, with the government recognizing crowdfunding's potential to stimulate innovation. Geographically, urban centers like Bangalore and Mumbai serve as hubs for startups, fostering a vibrant ecosystem where diverse ideas can thrive. This unique blend fosters a dynamic crowdfunding landscape distinct from other markets.

Underlying macroeconomic factors:
The expansion of the crowdfunding market in India is significantly influenced by macroeconomic factors such as rising disposable incomes, increasing internet penetration, and a supportive regulatory environment. As the economy continues to grow, more individuals and businesses are willing to invest in innovative projects, bolstering the crowdfunding landscape. Furthermore, fiscal policies promoting entrepreneurship and small business development enhance access to capital. Global economic trends, such as the shift toward digital finance and the increasing popularity of socially responsible investing, also play a crucial role in shaping investor behavior and preferences within this dynamic market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Capital Raised
  • Key Players
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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