Reward-Based Crowdfunding - Europe

  • Europe
  • The Reward-Based Crowdfunding market in Europe is expected to reach a total transaction value of €263.30m in 2025.
  • When comparing globally, the United States leads with a transaction value of €433m in 2025.
  • In Europe, France is witnessing a surge in Crowdfunding platforms catering to startups in need of capital for innovative projects.

Key regions: Germany, Brazil, Australia, Israel, United States

 
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Analyst Opinion

The Crowdfunding Market within the Digital Capital Raising Market in Europe is witnessing mild growth, influenced by factors such as regulatory changes, increased investor interest, and a growing number of startups seeking alternative funding sources amidst economic uncertainty.

Customer preferences:
Investors are increasingly leaning towards socially responsible and impact-driven projects in the crowdfunding space, reflecting a broader cultural shift towards sustainability and ethical investing. This trend is particularly evident among younger demographics who prioritize transparency and community engagement, seeking to support startups that align with their values. Additionally, the rise of digital platforms has made it easier for diverse groups to participate, fostering a more inclusive investment landscape that caters to various interests and backgrounds.

Trends in the market:
In Europe, the crowdfunding market within the digital capital raising sector is experiencing a surge in interest for green and socially responsible projects, driven by an increasing demand for sustainable investment options. This trend is particularly pronounced among millennials and Gen Z investors, who actively seek opportunities that align with their ethical values and community impact. Furthermore, the emergence of user-friendly digital platforms is democratizing access to investment opportunities, enabling a broader range of participants to engage in funding initiatives. This shift not only enhances the inclusivity of the investment landscape but also encourages startups to prioritize transparency and social impact, ultimately reshaping the dynamics of the capital raising market.

Local special circumstances:
In Germany, the crowdfunding market is bolstered by a strong regulatory framework that encourages innovation while ensuring investor protection, fostering a culture of trust among participants. The UK, with its advanced fintech ecosystem, sees a diverse range of crowdfunding platforms catering to various niches, reflecting a culture of entrepreneurship and risk-taking. In France, there is a growing emphasis on social impact, driven by a youthful population prioritizing sustainability, while Italy's crowdfunding landscape benefits from regional support initiatives aimed at revitalizing local economies through community-focused projects.

Underlying macroeconomic factors:
The growth of the crowdfunding market in Europe is significantly influenced by macroeconomic factors such as economic stability, regulatory frameworks, and consumer sentiment. Countries with robust economies and supportive fiscal policies, like Germany and the UK, foster a conducive environment for innovative crowdfunding platforms, attracting both investors and entrepreneurs. Conversely, regions facing economic uncertainty may see reduced investor confidence, impacting capital availability. Additionally, the rise of digital literacy and a shift towards sustainable investments among younger demographics are reshaping funding priorities, driving demand for platforms that align with social and environmental values.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Capital Raised
  • Key Players
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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