Marketplace Lending (Consumer) - Europe

  • Europe
  • The total transaction value in the MarketMarketplace Lending (Consumer) market market in Europe is forecasted to reach €2.97bn in 2025.
  • When compared globally, it is evident that the United States leads with a transaction value of €25,780m in 2025.
  • Key Market Indicators offer a glimpse into the social and economic landscape of the chosen region and offer valuable insights into market-specific advancements.
  • These indicators, combined with information from statistical offices, trade associations, and businesses, form the basis for the Statista market models.
  • In the European Marketplace Lending (Consumer) Capital Raising market, innovative platforms in France are revolutionizing access to funding for individuals and small businesses.

Key regions: United Kingdom, United States, China, Brazil, Australia

 
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Comparaison de régions
 
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Analyst Opinion

The Marketplace Lending (Consumer) Market within the Digital Capital Raising Market in Europe is witnessing mild growth, influenced by factors such as evolving regulatory frameworks, increased consumer trust, and a shift towards alternative financing solutions amidst traditional banking limitations.

Customer preferences:
Consumers are increasingly gravitating towards digital lending platforms as they seek more accessible and flexible financing options, reflecting a growing distrust in traditional banking systems. This shift is particularly pronounced among younger demographics, who value speed and convenience in financial transactions. Additionally, cultural factors such as a rising entrepreneurial spirit and a preference for personalized services are driving demand for tailored lending solutions. As financial literacy improves, consumers are also more inclined to explore alternative credit sources, further fueling the growth of the marketplace lending sector.

Trends in the market:
In Europe, the Marketplace Lending (Consumer) Market is experiencing a surge in the adoption of peer-to-peer lending platforms, as consumers seek faster and more flexible financing solutions. This trend is particularly evident among millennials and Gen Z, who prioritize user-friendly digital interfaces and quick approval processes. Additionally, the rise of fintech innovations is enhancing transparency and trust in alternative lending, encouraging more individuals to explore these options. As financial literacy increases, marketplace lenders are likely to see a broader customer base, prompting traditional banks to adapt their services to remain competitive and relevant in this evolving landscape.

Local special circumstances:
In Germany, the Marketplace Lending (Consumer) Market is shaped by a strong regulatory framework that emphasizes consumer protection, fostering trust in peer-to-peer lending platforms. France's market benefits from a culture of innovation and a high level of digital adoption, with consumers increasingly favoring alternative financing options. In Poland, a growing entrepreneurial spirit and a younger demographic drive demand for accessible credit, while Italy's fragmented banking landscape presents opportunities for marketplace lenders to fill gaps in traditional financing. Each country's unique dynamics enhance the appeal of digital capital raising solutions.

Underlying macroeconomic factors:
The Marketplace Lending (Consumer) Market in Europe is significantly influenced by macroeconomic factors such as economic stability, interest rates, and consumer confidence. In countries like Germany, a robust regulatory framework ensures consumer protection, fostering trust in digital lending platforms. France's strong innovation culture and high digital adoption rates stimulate demand for alternative financing. Meanwhile, Poland's youthful demographic and entrepreneurial spirit drive the need for accessible credit. Italy's fragmented banking sector creates opportunities for marketplace lenders to address gaps in traditional financing, particularly as economic recovery post-pandemic influences borrowing behaviors across the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Capital Raised
  • Key Players
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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