Media - United Kingdom

  • United Kingdom
  • Revenue in the Media Market is projected to reach €1.83bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.00%, resulting in a projected market volume of €1.83bn by 2029.
  • With a projected market volume of €13,050.00m in 2025, most revenue is generated in the United States.
  • In the Media Market, the number of users is expected to amount to 48.1m users by 2029.
  • User penetration will be 68.4% in 2025 and is expected to hit 76.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €49.07.

Key regions: Germany, Europe, China, Asia, United Kingdom

 
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Analyst Opinion

The Media eCommerce market in the United Kingdom is currently experiencing a mild decline, influenced by changing consumer preferences, increased competition from streaming services, and the shift towards digital subscriptions, which impacts traditional sales channels.

Customer preferences:
Consumers in the United Kingdom are increasingly gravitating towards personalized media experiences, driven by a desire for curated content that reflects their individual tastes. This trend has led to a rise in subscription-based services that offer tailored recommendations. Additionally, the younger demographic is favoring bite-sized content, leading to the popularity of platforms focusing on short-form videos and podcasts. Furthermore, the cultural shift towards sustainability is prompting consumers to support brands that prioritize eco-friendly practices in their media offerings.

Trends in the market:
In the United Kingdom, the Media eCommerce Market is seeing a surge in the demand for personalized content, as consumers increasingly seek media experiences that resonate with their unique preferences. Subscription services are adapting by enhancing algorithms that offer customized recommendations, reinforcing consumer loyalty. Concurrently, the popularity of short-form content is on the rise, particularly among younger audiences who favor platforms specializing in quick, engaging videos and podcasts. This shift towards sustainable practices is also influencing purchasing decisions, prompting media brands to adopt eco-friendly measures to attract conscientious consumers, thereby reshaping industry dynamics.

Local special circumstances:
In the United Kingdom, the Media eCommerce Market is shaped by a rich cultural heritage and diverse demographics, influencing content consumption patterns. The strong emphasis on local content fosters a demand for British-centric media, while stringent regulatory frameworks ensure consumer protection and data privacy, impacting how brands operate. The popularity of streaming services reflects a shift towards binge-watching, supported by high-speed internet access. Moreover, the UK's focus on sustainability promotes eco-conscious media consumption, encouraging brands to align their offerings with the values of socially responsible consumers.

Underlying macroeconomic factors:
The Media eCommerce Market in the United Kingdom is significantly influenced by macroeconomic factors such as GDP growth, consumer spending, and digital infrastructure investments. A stable national economy with rising disposable incomes enables consumers to invest more in media subscriptions and digital content. Furthermore, favorable fiscal policies that support innovation and technology adoption bolster the growth of eCommerce platforms. Global trends, such as increasing mobile device penetration and the rise of social media marketing, enhance content distribution channels, while inflationary pressures and changing consumer preferences necessitate adaptability among media brands. These dynamics shape the competitive landscape and dictate market performance.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Users
  • Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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