Media - Europe

Europe

Revenue in the Media Market is projected to reach €8.79bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.09%, resulting in a projected market volume of €8.82bn by 2029.
With a projected market volume of €13,050.00m in 2025, most revenue is generated in the United States.
In the Media Market, the number of users is expected to amount to 294.4m users by 2029.
User penetration will be 33.3% in 2025 and is expected to hit 36.9% by 2029.
The average revenue per user (ARPU) is expected to amount to €34.52.

Key regions: Germany, Europe, China, Asia, United Kingdom

Definition:

The eCommerce Media market is a sector of online retailing that focuses on selling media-related products through digital channels. The purpose of eCommerce Media is to provide consumers with a convenient and accessible way to purchase a wide range of products, including books, music, video games and home video.

The relevance of the eCommerce Media market lies in its ability to offer consumers a vast selection of media products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to personalize recommendations and promotions based on customer preferences and purchase history, increasing customer engagement and loyalty.

The eCommerce Media market has experienced significant growth in recent years, driven by factors such as the increasing availability of digital content and streaming services, the popularity of audiobooks and podcasts, and the COVID-19 pandemic, which has led to more time spent at home and increased demand for entertainment and educational content.

Examples of successful eCommerce Media businesses include Amazon Books, which offers a wide range of physical and digital books across different genres and formats.

Structure:

The eCommerce market for Media consists of four markets:

The Books market includes the sale of physical books, e.g., Textbooks, Academic Books and Collectible Books, via a digital channel.
The Home Video market includes the sale of physical video contents, e.g., DVDs and Blu-ray discs and Computer/Console Video, via a digital channel.
The Music market includes the sale of physical music formats, e.g., CDs, Vinyl records and Cassette tapes, via a digital channel.
The Video Games market includes the sale of physical video games, e.g., DVDs and Blu-ray discs and Computer/console games, via a digital channel.

Additional Information:

Media comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Saturn or MediaMarkt.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Advertising & Media Market Insights.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Media eCommerce Market in Europe is experiencing a mild decline, influenced by shifting consumer preferences towards streaming services, the rise of digital content consumption, and increased competition from various platforms, which impact overall market dynamics.

Customer preferences: Consumers in Europe are gravitating towards personalized and on-demand media experiences, resulting in heightened demand for subscription-based streaming services that offer tailored content. The rise of mobile consumption is reshaping viewing habits, particularly among younger demographics who prioritize convenience and accessibility. Additionally, the trend towards binge-watching and content curation reflects a cultural shift towards immersive storytelling, highlighting the importance of community and shared experiences in media consumption. This evolution underscores the necessity for media eCommerce platforms to adapt to these dynamic consumer preferences.

Trends in the market: In Europe, the Media eCommerce market is experiencing a surge in subscription-based streaming services, driven by consumers' desire for personalized and on-demand content. The increasing prevalence of mobile devices is reshaping viewing habits, particularly among younger audiences who value convenience and accessibility. Furthermore, binge-watching culture is fostering a shift towards immersive storytelling, emphasizing community engagement. These trends highlight the need for industry stakeholders to innovate and adapt, ensuring platforms provide tailored content offerings that resonate with evolving consumer preferences, ultimately shaping the future of media consumption in the region.

Local special circumstances: In the United Kingdom, the Media eCommerce market is shaped by a strong tradition of public broadcasting and high competition among streaming platforms, leading to unique content offerings that cater to diverse tastes. Germany's market benefits from a robust local production industry, reflecting cultural narratives and attracting viewers with a preference for dubbed content. In Italy, regional dialects and a rich cinematic heritage influence media consumption, while France's strict media regulations and emphasis on cultural preservation promote a blend of local and international content, fostering a distinctive viewing experience across these markets.

Underlying macroeconomic factors: The Media eCommerce market in Europe is significantly influenced by macroeconomic factors such as consumer spending patterns, technological advancements, and regulatory frameworks. In countries like the United Kingdom, robust economic growth and high disposable incomes drive subscriptions to streaming services, while competition among platforms fosters innovation in content delivery. Germany's strong local production industry thrives on government incentives and a focus on cultural narratives, enhancing its market appeal. Additionally, France's strict media regulations ensure a balance of local and international offerings, promoting a diverse viewing experience. Overall, favorable fiscal policies and investment in digital infrastructure across Europe contribute to the market's resilience and growth.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

Revenue
Key Players
Analyst Opinion
Sales Channels
Users
Global Comparison
Methodology
Key Market Indicators

Veuillez patienter

Media - Europe

in-scope

out-of-scope

Media

Analyst Opinion

Methodology

Vue d’ensemble