Sweeteners - Japan

  • Japan
  • Revenue in the Sweeteners Market is projected to reach €86.85m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.74%, resulting in a projected market volume of €135.40m by 2029.
  • With a projected market volume of €28,120.00m in 2025, most revenue is generated in China.
  • In the Sweeteners Market, the number of users is expected to amount to 2.7m users by 2029.
  • User penetration will be 2.2% in 2025 and is expected to hit 2.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €37.76.
 
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Monnaie
 

Analyst Opinion

The Sweeteners eCommerce Market within the Food Market in Japan is witnessing remarkable growth, fueled by a surge in online shopping, heightened health consciousness among consumers, and a growing preference for diverse sweetening options that cater to various dietary needs.

Customer preferences:
In Japan, consumers are increasingly prioritizing natural and low-calorie sweeteners, reflecting a growing awareness of health and wellness. This shift is particularly pronounced among younger generations who are more inclined to explore plant-based and organic options in their diets. Additionally, the rise of eCommerce has made niche products, such as monk fruit and stevia, more accessible. Moreover, the aging population is driving demand for sweeteners that support specific dietary needs, reinforcing the trend towards personalized nutrition.

Trends in the market:
In Japan, the Sweeteners eCommerce Market within the Spreads & Sweeteners sector is experiencing a notable shift towards natural and low-calorie sweeteners, driven by heightened consumer awareness of health and wellness. Younger generations are increasingly opting for plant-based and organic alternatives, reflecting a broader trend in dietary preferences. The proliferation of eCommerce platforms has improved access to niche products such as monk fruit and stevia. Additionally, the aging population's demand for sweeteners tailored to specific dietary needs is intensifying, emphasizing the significance of personalized nutrition for industry stakeholders.

Local special circumstances:
In Japan, the Sweeteners eCommerce Market within the Spreads & Sweeteners sector is uniquely influenced by cultural preferences and regulatory standards that prioritize health and safety. The Japanese diet traditionally values natural ingredients, which drives the demand for clean-label sweeteners like stevia and erythritol. Additionally, stringent food regulations ensure quality and safety, enhancing consumer trust in eCommerce platforms. Furthermore, local flavor preferences, such as the use of traditional ingredients like rice and matcha in sweets, shape product innovation, distinguishing the market from Western counterparts.

Underlying macroeconomic factors:
The Sweeteners eCommerce Market within Japan's Spreads & Sweeteners sector is shaped by macroeconomic factors such as changing consumer spending patterns, economic stability, and import-export dynamics. As disposable incomes rise, consumers are increasingly willing to invest in health-oriented products, boosting demand for natural sweeteners. Japan’s commitment to sustainability and health is reflected in its fiscal policies that promote organic and clean-label products. Furthermore, fluctuations in global commodity prices impact the cost of raw materials, influencing pricing strategies. These elements, combined with a growing trend toward eCommerce, facilitate greater access to diverse sweetener options for Japanese consumers.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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