Fruits & Nuts - South Korea
- South Korea
- Revenue in the Fruits & Nuts Market is projected to reach €1,253.00m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.61%, resulting in a projected market volume of €1,559.00m by 2029.
- With a projected market volume of €25,400.00m in 2025, most revenue is generated in China.
- In the Fruits & Nuts Market, the number of users is expected to amount to 3.0m users by 2029.
- User penetration will be 5.3% in 2025 and is expected to hit 6.2% by 2029.
- The average revenue per user (ARPU) is expected to amount to €488.70.
Key regions: Japan, China, United Kingdom, South Korea, United States
Analyst Opinion
The Fruits & Nuts eCommerce market in South Korea is experiencing moderate growth, fueled by increasing consumer demand for fresh produce, health-conscious lifestyles, and the convenience of online shopping, which enhances access to a diverse range of products.
Customer preferences: Consumers in South Korea are shifting towards premium and organic fruits and nuts, reflecting a growing prioritization of health and sustainability in their purchasing decisions. This trend is further influenced by younger demographics, who favor online platforms for their convenience and variety. Additionally, the rising interest in plant-based diets and superfoods has spurred demand for niche products like exotic nuts and dried fruits. Cultural events and seasonal celebrations are also driving online promotions, enhancing consumer engagement and loyalty in this vibrant eCommerce landscape.
Trends in the market: In South Korea, the Fruits & Nuts eCommerce market is experiencing a surge in demand for premium and organic products, driven by consumer prioritization of health and sustainability. This trend is particularly prominent among younger demographics, who are increasingly shopping online for convenience and variety. The rising popularity of plant-based diets is further boosting interest in exotic nuts and dried fruits. Seasonal celebrations and cultural events amplify online promotions, fostering deeper consumer engagement and loyalty, which are critical for industry stakeholders looking to capitalize on this dynamic eCommerce landscape.
Local special circumstances: In South Korea, the Fruits & Nuts eCommerce market is shaped by unique cultural practices and a strong emphasis on quality and health. The country's mountainous terrain and diverse climate allow for the cultivation of a variety of fruits and nuts, fostering a local preference for fresh, regionally sourced products. Moreover, South Korean consumers are deeply influenced by traditional dietary habits that prioritize natural and organic foods, enhancing the appeal of premium offerings. Strict food safety regulations further ensure high standards, creating trust in online purchases and driving growth in this sector.
Underlying macroeconomic factors: The Fruits & Nuts eCommerce market in South Korea is significantly influenced by macroeconomic factors including national economic health, consumer spending patterns, and global market trends. As the South Korean economy shows resilience with steady GDP growth, disposable incomes are rising, leading to increased consumer spending on premium food products. Favorable fiscal policies aimed at promoting eCommerce and supporting local agriculture also contribute positively. Additionally, global trends towards health-conscious eating and sustainable practices resonate well with South Korean consumers, further driving demand for high-quality fruits and nuts online.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Vue d’ensemble
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators